The much anticipated early December
announcement pronouncement has come; Ultra Violet, a deep, blue-purple shade is Pantone’s Color of the Year 2018 .
Purple, it must be said, can be polarizing. Research from a myriad of market researchers and assorted color scientists (yes, color scientists are a thing) show that while men tend to dislike the hue, women have a clear propensity for purple. Hence we can assume there may be some disaccord along gender lines when it comes to Ultra Violet, however, early reaction has been surprisingly positive. It’s been referred to as counterculture… but also as regal… both in the same blurb. That might say something about its eventual universality.
In any case I can already testify to the fact that Ultra Violet lends itself very well to fairway fashion, and I look forward to seeing a lot Continue reading “Pantone Color Of The Year 2018 & Ultra Violet Golf Fashion”
It’s an iconic combination to be sure, with red representing hardiness and valor, while white evokes purity and innocence. Then there’s blue, for vigilance and justice.
That explanation makes it’s easy to understand why the red, white and blue color palette is so powerful.
Here in the US, where flags fly proudly throughout the year, there’s a special place for the patriotic color scheme in summer. From Memorial Day at the end of May to Labor Day in early September our streets, homes and public buildings are resplendent in red, white and blue.
So, heading into the Independence Day weekend, it’s a perfect time to show your colors on the golf course. With so many stellar designers doing golf apparel these days, the choices are endless. Happy 4th of July.