Sleep Awareness Week – Catching Up With LPGA Golfer Nicole Jeray

Tiffany Fitzgerald – Helping Others to Share the Rewards of Golf

The Azalea Orgy Shirt: Same Inspiration, Different Interpretations

An Orgy Of Pink Azaleas & The Golf Refugees Design Challenge

Deepdale Golf Girl – The Blonde in the Flouncy Red Skirt

Deepdale Golf Girl – Sitting sentinel over thousand of tee shots

There she sits, motionless, throughout the day, watching golfers launch their balls onto the verdant fairways at Deepdale Golf Club.  

A winsome blonde with delicate features, this diminutive diva wears a lacy, low-cut blouse and a billowy scarlet skirt. In one hand she holds a slatted fan, in the other, a white handkerchief… summers can be steamy on Long Island’s north shore.

She is not, however, a lady of leisure.  Despite her fanciful garb the girl has a job to do; implausible as it may seem, she is a tee marker. 

These days, golf courses generally mark their tees with uninspired spheres of plastic, in a small range of colors to designate degree of difficulty. This makes total sense in a modern world where whimsy must give way to practicality in order to ensure sustainability… making the little lady in the flouncy red skirt, all the more seductive.  

A couple of weeks ago, one of these very distinctive tee markers, was on the auction block at Green Jacket Auctions, a company specialized in the authentication, appraisal and auctioning of golf antiques and collectibles. 

With a starting bid of $50.00, Lot 426: Ladies Tee Marker from Deepdale Golf Club, sold for just $69.00 at the 2014 Winter Holiday Auction.  I discovered the auction after it had closed, much to my dismay, but will be on the lookout for this… and other… unique golf collectibles in the future. 

The next Green Jacket Auction takes place from March 25, to April 11. In the meantime catch founders Ryan Carey and Bob Zefian on Back9Network, where the original series, Golf Treasures, highlights their experiences in the fascinating world of golf memorabilia. 


Add Warmth to Your Golf Wardrobe With Marsala; 2015 Color of the Year

Check my inspiration board, Marsala Plays Golf  on Polyvore for ideas on how to bring this warm color to the course    

Move over Radiant Orchid, Marsala is here.

Pantone 18-1438, Marsala, was recently declared the 2015 Color of the Year by world wide color authority, PANTONE®.

As a result we can expect to see a distinct warming trend in the colors that surround us; everything from fashion, to media, to industrial design and home decor, will be taking on the rich, earthy tones of a fortified red wine… and the fairways and greens of the world’s golf courses are no exception.

Just as Radiant Orchid,  the outgoing COY made its golf apparel mark in 2014 ( Nike, Poodle JoFit, Daily Sports ) Marsala is sure to figure in 2015 collections, but while the former was distinctly modern; an icy-bright shade of pinkish purple, this year’s choice is somewhat more, shall we say, muted. Some have called Marsala old-fashioned, dull… even… icky.

Well as my French husband often says, “les goûts et les couleurs ne se discutent pas” which roughly translated means, “individual preferences for taste and color are totally subjective”, and to that end Marsala also has no shortage of fans…and besides you don’t need to transform your entire wardrobe… or decor… to partake of the year’s trendiest hue. Marsala fits into numerous color palettes as a perfect compliment.

I see Marsala on the golf course with a color palette that includes burgundy, coral, navy and taupe… but that’s just one of many that work. See what you can do with Marsala. After all it’s color of the year for the next 12 months, you may as well have some fun with it.

Young Indian Golfers Welcome a Global Field to The Women’s Indian Open

The “Indian Challenge” striving to win at the Hero Woman’s Indian Open               photos via golfingindian.com    

The Hero Women’s Indian Open will take place from December 4th through 6th at the historic Delhi Golf Club.  In addition to a stellar global field including players from 25 countries, a strong contingent of Indian golfers will be competing.

In India, golf is growing at a steady pace with Indian men increasingly making their mark in International events.

Women’s golf is also growing in India, having come into its own over the past decade.  The Women’s Golf Association of India (WGAI), founded in 2005, has been empowering young players to build their competitive skills, while the Hero Women’s Indian Open, established in 2007, provides a perfect platform for young home-grown golfers to test ttheir skills against top players from around the world.

The “Indian Challenge” promises to be stronger than ever this year, with several young players poised to win.  Among them,  the spotlight is shining particularly brightly on:

Sharmila Nicollet,  She’s already made a name for herself at home and around the world, becoming the youngest golfer to win the All India Ladies Amateur Championship, and the youngest Indian golfer to qualify for the Ladies European Tour.

Gauri Monga, after an impressive 5th place finish as an amateur in 2013, this 21year-old is making her professional debut at this year’s Women’s Indian Open… with home course advantage.



Vani Kapoor, She’s a multiple Hero Women’s Golf Tour winner coming off of a dream season and currently leading the Hero Order of Merit.

For regular updates on the Hero Women’s Indian Open, in depth information on Indian golfers and informed, entertaining insight on golf in India I highly recommend golfingindian.com .  You’ll find exclusive articles and interviews, original videos and the latest news from the rapidly evolving world of Indian golf.

5 Fabulous Things About Playing Golf in October

Watermelon Gazpacho Cocktail – A Sublime September Tipple

The Birdie Sisters Continue to Create A Unique & Inspiring Golf Narrative

In the Autumn of 2009, when I first met up with Myah and Erica Jackson they were just 9 and 11 years old, but already the prodigious pair was well-known in Midwestern junior golf circles.

In fact, the Chicago-based sisters… having started playing golf at age four… had by that time become The Birdie Sisters and not only did they regularly win golf tournaments, they also excelled at other disciplines; their family YouTube channel… in addition to golf and talk show clips… featured the girls (and their younger brother) participating in Taekwondo competitions and performing in music recitals.

Flash forward to the Fall of 2014: Erica is now16, Myah 14. Both have continued to compete… and excel… on a local, national and international level, despite the extraordinary cost involved.   They now attend Chicago’s prestigious Jones College Prep where they play on the boy’s golf team.  And, in case you’re wondering, the Jones Prep boys don’t really have a hard time when The Birdie Sisters beat them, because… they’re kind of used to it.

The video above features the Birdie Sisters in their recent appearance on top Chicago talk show, Windy City Live.  They talk about how they started playing golf, what they’ve achieved in the sport, and where they feel golf may eventually take them.

It’s an ultra-inspiring story and there’s clearly much more to come.  Keep up with The Birdie Sisters via Facebook and Twitter.  Past posts on The Birdie Sisters.

Talent, Story & Spirit Make Lizette Salas a Most Marketable Athlete

Lizette Salas shares her passions on social media… purple is a predominant color

With her maiden professional win at the Kingsmill Championship last weekend, Lizette Salas added a significant element to her already impressive personal brand.

Along with a uniquely inspiring story and an endearing personality, the 24-year-old Mexican-American now has an LPGA Tour win.  The Kingsmill victory allowed Salas to crack the Rolex Ranking's top-10, placing her solidly among the game's uber-elite.

The 2014 LPGA season has seen some exceptionally exciting winners: Michelle Wie, Lexi Thompson, Lydia Ko and Paula Creamer to name just a few. However, the Salas story transcends golf in a way we haven't seen in a while.

Lizette Salas grew up in working class Azuza, California, a place where golf "was not what you did",  but with relentless support from her Mexican immigrant parents, Lily found a way around that perception… and her trajectory includes remarkable anecdotes that touch the essence of the American Dream and personify the perennial perseverance of the improbable winner.

The sense of sincerity in her smile, backed up by a well documented desire to give back, make Salas an inspiration well beyond the fairways and greens, and have attracted sponsors beyond the world of golf:  global management consulting firm MLC & Associates, (We sponsor Lizette because she epitomizes our mission of empowering performance) and international automaker, Toyota, (From her humble beginnings at the Azusa Greens public golf course, to securing a spot on the LPGA Tour, Lizette has such an inspiring story) are both Salas sponsors,  Lizette is also among the LPGA golfers sponsored by Pure Silk. It's hard to imagine a company seeking to be identified with empowerment, perseverance, generosity and family values that wouldn't be interested in an alliance with Lizette Salas.  In addition, her radiant Latina looks… often highly noticeable in a sea of blonde ponytails… present women of varying backgrounds with a female ideal that's both aspirational and accessible, which is where just about any and every brand is trying to land.  Antigua, Titleist, Footjoy and Trion:Z are Salas golf and apparel sponsors and all have been quick to respond to Lizette's passion for purple creating a variety of products for her Purple Saturday tradition. Yet another fun visual that makes Lizette Salas so distinctive.  — Read MORE >>

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Female Golfers With Social Media Savvy: Pitch to Play With Team Poodle

Enter the PoodlePitch Contest to win a 10-Piece Golf Wardrobe!

Our innovative partner, Poodle is holding the first ever Poodle Pitch Contest!

Known for distinctive fairway fashions that combine athletic functionality with cosmopolitain chic, Poodle is a global golf apparel company and a dedicated supporter of women’s golf. They regularly sponsor women’s professional golf events as well as a roster of Poodle Pros and the Russian National Golf Team.

This year, for the first time Poodle is looking to add five recreational golfers… one from each of five countries… to the team.

The PoodlePitch Contest is open to female golfers 18 and over, who play at least 12 rounds a year. There are no handicap requirements but contestants need to reside The Netherlands, Germany, France, the UK or the US. Those chosen will win a 10 piece Poodle wardrobe from the PoodleGolf online store.  The contest has a unique social media sharing component that’ll be fun and inspiring for socially networked golfers.

Enteries will be accepted through May 1, and full details… plus the entry form… can be found on the PoodlePitch page. Team Poodle is looking forward to welcoming its new members.

Female Golfers With Social Media Savvy: Pitch to Play With Team Poodle

Enter the PoodlePitch Contest to win a 10-Piece Golf Wardrobe!

Our innovative partner, Poodle is holding the first ever Poodle Pitch Contest!

Known for distinctive fairway fashions that combine athletic functionality with cosmopolitain chic, Poodle is a global golf apparel company and a dedicated supporter of women’s golf. They regularly sponsor women’s professional golf events as well as a roster of Poodle Pros and… the Russian National Women’s Golf Team.

This year, for the first time Poodle is looking to add five recreational golfers… one from each of five countries… to the team.

The PoodlePitch Contest is open to female golfers 18 and over, who play at least 12 rounds a year. There are no handicap requirements but contestants need to reside in The Netherlands, Germany, France, the UK or the US. Those chosen will win a 10 piece golf wardrobe from the PoodleGolf online store.  The contest has a unique social media sharing component that will be fun and inspiring for socially networked golfers.

Entries will be accepted through May 1, and full details… plus the entry form… can be found on the PoodlePitch page. So… if you’re a social media savvy woman who plays golf… prepare your pitch! Team Poodle is looking forward to welcoming its new members.

Female Golfers With Social Media Savvy: Pitch to Play With Team Poodle

Enter the PoodlePitch Contest to win a 10-Piece Golf Wardrobe!

Our innovative partner, Poodle is holding the first ever Poodle Pitch Contest!

Known for distinctive fairway fashions that combine athletic functionality with cosmopolitain chic, Poodle is a global golf apparel company and a dedicated supporter of women’s golf. They regularly sponsor women’s professional golf events as well as a roster of Poodle Pros and… the Russian National Women’s Golf Team.

This year, for the first time Poodle is looking to add five recreational golfers… one from each of five countries… to the team.

The PoodlePitch Contest is open to female golfers 18 and over, who play at least 12 rounds a year. There are no handicap requirements but contestants need to reside in The Netherlands, Germany, France, the UK or the US. Those chosen will win a 10 piece golf wardrobe from the PoodleGolf online store.  The contest has a unique social media sharing component that will be fun and inspiring for socially networked golfers.

Entries will be accepted through May 1, and full details… plus the entry form… can be found on the PoodlePitch page. So… if you’re a social media savvy woman who plays golf… prepare your pitch! Team Poodle is looking forward to welcoming its new members.

Alicia Carriles: An Inside Look at The Masters from a Golfer’s Gorgeous Wife

Who is Alicia Carriles? If you don't know, this might be the perfect week to find out.

After a subdued start… on a soggy Masters Monday… the "Greatest Week in Golf" is officially underway.

The distinctiveness of the Masters… the history behind it, the lush green visuals and the well preserved air of exclusivity … makes for a golf event that transcends the sport's fan base.

For the non-golf fan it might be as subliminal as catching sight of Augusta's emerald fairways on a screen or device… or finding oneself at a weekend gathering that turns out to be a Masters viewing party. The thing is, the world's awareness of golf is heightened for a week in early April because The Masters… like no other golf tournament, and few other events in any sport… resonates in an emotional way. –MORE–>

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The Social Media Science Behind Paulina Gretzky’s Golf Digest Cover

                                            Golf Digest

The LPGA is transcending golf this weekend, thanks not to a killer leaderboard at their season's first major, but to a photogenic celebutante with incredible abs and a sizzling/slash/scandalous social media presence.  

Paulina Gretzky isn't a professional golfer or even a particularly avid fan of the sport. She's a rather good singer though, and she's the daughter of a great Great hockey player. Additionally, as fiancee to a top PGA Tour player, Dustin Johnson, Paulina is a genuine golf WAG and, according to Sam Weinman, web editor at GolfDigest.com, "a certified celebrity within the golf world". 


It's a nuanced balance of the above elements that led the athletic Instagram queen onto the May cover of Golf Digest… and provoked an outcry that has golf… and the LPGA …being discussed in places that rarely notice women's golf.  The controversial cover model, plus some of the ensuing reporting and reaction from golf pundits, officials and industry insiders… most notably LPGA Tour commissioner, Mike Whan and several top LPGA tour players… has been discussed in AdWeek, The New York Times, Mashable and Business Insider as well as countless other non-golf outlets. TV morning shows and radio programs picked up the story as well… and on social media, where uncensored opinionating and viral sharing can amplify a timely topic exponentially, an animated debate is ongoing and has reached well beyond the golf niche. Which brings us to a cynical, well-worn cliche that today is more pertinent than ever: there's no such thing as bad publicity.    

It's very rare that Golf Digest features a woman on its cover, and for them to choose an aspiring entertainer as opposed to a professional female golfer has created a substantial backlash.  However, you don't get the impression it's a particularly unwelcome backlash, nor that it came as a surprise to the editors. In fact, some would surmise that… coming just weeks after the launch of a Golf Digest Video Channel and days after a major homepage redesign… the controversial move was, in fact, highly calculated. –MORE–>

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Hello Kitty’s Midlife Crisis, And Unlikely Liaison With… Playboy?

Several years ago a familiar feline began to appear on the fairways and greens of the world's golf courses.  The diminutive bobtail cat was already famous… a fixture on everything from toys and accessories to school supplies and stationery items.

Kitty White, the cat behind Hello Kitty is one of the world's most recognizable… and lucrative… branded characters. An ultra-basic design… her eyes are simple black dots and she doesn't even have a mouth… allows her to resonate with consumers across the globe.

Her unabashed "cuteness" first charmed children then transcended to teens before celebrities, designers… and a new breed of pink-possessed girly girls… made Hello Kitty a pop-culture phenomenon embraced by many different demographics.  Hence her association with household appliances, motor vehicles and a surprising array of food products. It was inevitable she'd find her way onto a golf course eventually,  and she did. Currently, an image search for Hello Kitty golf will produce a plethora of predominantly pink products. Virtually anything one might need to practice the sport, is available emblazoned with the now iconic logo.

Since she first appeared on a small vinyl change purse in 1974, Japanese company Sanrio has created tens of thousands of Hello Kitty products and licensed her image to hundreds of firms around the world.  The only boundary, being that the iconic kitten would not do anything that might upset mothers and wives, such as holding a gun or drinking spirits.   READ MORE —>

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Golf is Green: Eco-Aspirations, Celebrations & The Masters a la Mode


A week from now we'll be celebrating St. Patrick's Day, the yearly ode to Irishness, that brings Americans of all backgrounds together around heaping plates of corned beef and cabbage. We hold massive parades and host raucous parties. Many engage in lugubrious behavior… sometimes while dressed like leprechauns.

The color green is of course, an indelible part of any contemporary St. Patrick's Day celebration. Food and drink… as well as a number of major lakes and rivers… are dyed an unlikely shade of lime on March 17th, as is just about anything/everything else one might imagine.

The thing is, green is a highly emotive color. Beyond a natural association with the Emerald Isle… and its primary patron saint… green evokes nature. It's a color that symbolizes rebirth, growth and the hopefulness of Spring.

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Golf is Green: Eco-Aspirations, Celebrations & The Masters a la Mode


A week from now we’ll be celebrating St. Patrick’s Day, the yearly ode to Irishness, that brings Americans of all backgrounds together around heaping plates of corned beef and cabbage. We hold massive parades and host raucous parties. Many engage in lugubrious behavior… sometimes while dressed like leprechauns.

The color green is of course, an indelible part of any contemporary St. Patrick’s Day celebration. Food and drink numerous major lakes and rivers… are dyed an unlikely shade of lime. March 17th, as is just about anything/everything else one might imagine.

The thing is, green is a highly emotive color. Beyond a natural association with the Emerald Isle and its primary patron saint, green evokes nature. It’s a color that symbolizes rebirth, growth and the hopefulness of Spring.

No major sport is more closely linked with a color than golf is with green. During most of the last century… and nearly a decade of this one… golf courses became ever more lush and verdant. Herbicides, pesticides and copious amounts of H20 allowed for the cultivation of implausible emerald landscapes which ultimately became the goal superintendents aspired to… and the standard golfers grew to expect. Over the past several years however, there’s been a distinct shift towards sustainability and environmental stewardship, with course designers, superintendents and golfers acknowledging… and often embracing… the need to create, maintain and enjoy courses that have a positive affect on their surroundings.  The recent announcement that Trump Golf was pursuing Audubon certification for all of its courses is a hopeful sign that the tide has turned, given Trump’s past history of altercation with environmentalists.

Golf in the US is clearly getting greener… greener in the good sense… and there’s every reason to believe this trend will continue.  Which brings me to the Masters.  Augusta National is not certified for sustainability, nor, would I imagine, is it pursuing a “brown is the new green” strategy, however there’s an ongoing effort, backed up by a very substantial budget, to recycle water, reduce runoff and maintain the reforestation and tree mulching efforts… and in just a couple of weeks the iconic course will be welcoming lucky patrons and guests to the Masters. Having attended the tournament once (in 2011) I’ll admit to pining for the planet to properly align so that I can go back. In the meantime, for those readers who’ve written to me recently about what to wear in at the Masters this year, I created the graphic above. Needless to say, I’m green with envy.

Golf is Green: Eco-Aspirations, Celebrations & The Masters a la Mode


A week from now we’ll be celebrating St. Patrick’s Day, the yearly ode to Irishness, that brings Americans of all backgrounds together around heaping plates of corned beef and cabbage. We hold massive parades and host raucous parties. Many engage in lugubrious behavior… sometimes while dressed like leprechauns.

The color green is of course, an indelible part of any contemporary St. Patrick’s Day celebration. Food and drink numerous major lakes and rivers… are dyed an unlikely shade of lime. March 17th, as is just about anything/everything else one might imagine.

The thing is, green is a highly emotive color. Beyond a natural association with the Emerald Isle and its primary patron saint, green evokes nature. It’s a color that symbolizes rebirth, growth and the hopefulness of Spring.

No major sport is more closely linked with a color than golf is with green. During most of the last century… and nearly a decade of this one… golf courses became ever more lush and verdant. Herbicides, pesticides and copious amounts of H20 allowed for the cultivation of implausible emerald landscapes which ultimately became the goal superintendents aspired to… and the standard golfers grew to expect. Over the past several years however, there’s been a distinct shift towards sustainability and environmental stewardship, with course designers, superintendents and golfers acknowledging… and often embracing… the need to create, maintain and enjoy courses that have a positive affect on their surroundings.  The recent announcement that Trump Golf was pursuing Audubon certification for all of its courses is a hopeful sign that the tide has turned, given Trump’s past history of altercation with environmentalists.

Golf in the US is clearly getting greener… greener in the good sense… and there’s every reason to believe this trend will continue.  Which brings me to the Masters.  Augusta National is not certified for sustainability, nor, would I imagine, is it pursuing a “brown is the new green” strategy, however there’s an ongoing effort, backed up by a very substantial budget, to recycle water, reduce runoff and maintain the reforestation and tree mulching efforts… and in just a couple of weeks the iconic course will be welcoming lucky patrons and guests to the Masters. Having attended the tournament once (in 2011) I’ll admit to pining for the planet to properly align so that I can go back. In the meantime, for those readers who’ve written to me recently about what to wear in at the Masters this year, I created the graphic above. Needless to say, I’m green with envy.